by Stephanie Gillis-Paulgaard | May 9, 2023 | Uncategorised
Welcome to the final instalment of our three-part series on public relations (PR) for small business owners. In the previous articles, we covered the basics of PR, why it’s essential for small businesses, and practical tips to implement it. In this blog,...
by Stephanie Gillis-Paulgaard | Apr 12, 2023 | Uncategorised
Welcome back to our three-part series on public relations (PR) for small business owners. In the first instalment, we covered the basics of PR and why it’s important for small businesses. Today, we’ll dive deeper and explore some practical tips and strategies that...
by Stephanie Gillis-Paulgaard | May 17, 2022 | Uncategorised
Having an email list is a must for every business. Let me explain why… With billions, yes billions of people using the internet around the globe, email marketing is still one of the most effective tools for building trust with prospective customers — and eventually...
by Stephanie Gillis-Paulgaard | Mar 2, 2022 | Uncategorised
Seeing an article title that includes the words ‘content strategy’ may put up a red flag. Maybe you think this is some kind of boring subject matter for an article. But before you close the page, stay with me for a little longer. I think you will find it useful...
![5 Ways to Write a Call to Action [CTA] that Converts](https://takeroots.ca/wp-content/uploads/2022/01/CTA-Conversion-Blog-Post-Cover-940x675.png)
by Stephanie Gillis-Paulgaard | Jan 13, 2022 | Uncategorised
You want more leads, right? Your conversion rate is low and your clicks are way down. Your website is dying a slow death by abandonment and no business to show for it. Your social media posts are welcomed with crickets. What’s the solution? You need to make your call...
by Stephanie Gillis-Paulgaard | Oct 26, 2021 | Uncategorised
Creative block is never fun. It sneaks up on the best of us, preventing our minds from moving from one idea to the next. We all have those moments we feel like we can’t do it anymore. It comes when you have a story that you just have to tell, but then when you sit...
