How deep are
your roots?

At Take Roots, we redefine the standard. We are more than consultants; we are collaborators invested in your success.

Clients choose us for our unwavering commitment to excellence, our ability to seamlessly integrate into your team, and the trust and reputation we’ve meticulously built.


Tom Hill

Director, Project Safe Canada

“Take Roots Consulting has been an invaluable partner, playing a pivotal role in assessment, strategic planning, and community-centric communication. Our multifaceted project with the assistance of Take Roots Consulting stands as a beacon of success, contributing significantly to the long-term sustainable economic development of Papaschase First Nation. Stephanie’s unwavering commitment to understanding the community, sharing impactful recommendations, and effectively communicating the value of projects on traditional lands aligns with our vision for growth and prosperity.”

Our Promise

Strength in

We don’t just create plans; we forge strategies that stand the test of competition. Our multidimensional approach ensures your brand not only survives but thrives.


Trust is the heartbeat of our relationships. Clients trust us not just to handle their PR and marketing but to be an extension of their team, a reliable ally in navigating the dynamic landscape of business.

in Execution

From pitching compelling story ideas to crisis management, we excel in execution. Take Roots is synonymous with delivering strong results—on time and within budget.


Reputation is earned, and ours is a testament to our dedication. Renowned for our project management skills, we take pride in our ability to dive in, get the job done, and exceed expectations.

When you choose Take Roots, you’re not just hiring a service; you’re investing in a partnership that breeds success.


Meet the team


Principal & Chief Strategist

Learn more about Stephanie

Stephanie, the strategic mind and capacity builder behind Take Roots, embarked on a journey of self-betting back in 2015, driven by a quiet confidence in the power of community, storytelling, and authentic connections. 

With a commitment to going beyond conventional approaches, Stephanie has positioned Take Roots as a partner that transcends the ordinary. Her career is a testament to her belief in the transformative impact of strategic thinking and capacity building. She specializes in asking the right questions, truly listening, and formulating tailored approaches that equip teams, large or small, for sustained success.

Proud of the work she’s accomplished, the people she’s met, and the diverse organizations and communities she’s had the privilege to serve, Stephanie brings over two decades of experience to the table. From Hospitality to Life Sciences and Consumer Packaged Goods, she navigates diverse sectors with creativity, providing clients the insight and guidance needed to achieve project objectives.

A native of Cape Breton, Stephanie’s east coast roots have deeply shaped who she is today. Beyond her professional journey, her enthusiasm for communications is matched by her love for coffee, running, culinary adventures, and travel — in that order! Deeply committed to giving back, she actively supports local initiatives and causes.

Stephanie is more than a communications professional; she’s a force to be reckoned with, propelling Take Roots and its partners toward success.

Lindsay Erickson

Copywriter & Communications Strategist
Learn more about Lindsay

A graduate of NAIT’s Graphic Communications program, Lindsay started her career in graphic design in 2007. She worked for a commercial printer until she made the switch to freelance work in 2012. Through volunteer work, she found a passion for communications and PR. In 2019, she chose to further her education with a public relations diploma from MacEwan University.

As a lifelong learner, Lindsay values community and collaboration as methods to learn and support others. She is an active volunteer and is always excited to learn about a new skill or tool. She frequently attends Edmonton technology, media, and design events.

Lindsay grew up in Edmonton, where she still lives with her husband and two children. An animal lover, she shares her home with two cats and a dog. In her spare time she enjoys reading, crocheting, and learning new art and design techniques.

Brett Paulgaard

Digital Media
Learn more about Brett

Brett is a digital media professional with a knack for capturing the essence of the moment from behind the lens. With a specialization in videography, photography, and digital animation, he possesses a unique talent for bringing stories to life through impactful images and moving visuals.


His ability to seize the moment in real time is a testament to his skill as a natural storyteller. Whether Brett’s behind the camera at events, preserving genuine and meaningful moments, or crafting compelling narratives through his creative work, you can be sure the final result creates immediate impact.

Kim Erickson

Graphic Designer
Learn more about Kim

With over two decades of experience in the graphic design industry, Kim has made a name for herself by working with some of Edmonton’s top sign companies. But she didn’t stop there! In 2006, she dove headfirst into the world of web design by earning a certificate from NAIT, and even went on to become a founding partner of Twisted Edge Design. Fast forward to 2014, and Kim took her talents to Dawson Creek, BC where she founded Kerick Design and has since been helping businesses in both Edmonton and the Peace Country bring their visual and online aspirations to life.

Inspired by the natural beauty of her hometown in the Peace Country and the hustle and bustle of the city, Kim is constantly pushing the boundaries of what’s possible with graphic design. She’s a lifelong learner at heart and is always eager to help others achieve their vision. When she’s not working, you can find Kim giving back to her community through volunteer work, getting lost in a good book, hitting the volleyball court, or spending quality time with friends and family. Her home is always open for a gathering, so come on over and let’s make some memories

Dhvanay Solanki

Learn more about Dhvanay

Through the creation of countless art projects, hours messing around on design softwares and numerous Shark Tank episodes, the fields of design and entrepreneurship are areas that Dhvanay has grown up with. His journey down the marketing funnel began with these blobs of creativity, and have altered themselves into a passion that truly energizes him to continue learning every day. 

This love for the design industry doesn’t simply stem from Canva, social media, and video editing expertise, but through the application of these principles in programs such as Junior Achievement and this CAREERS Program summer placement!

Aside from the creativity pumping through his blood, Dhvanay values being active. Taking part on multiple sports teams, and building a community of fitness go-getters, he finds purpose in pushing his physical limits. Nonetheless, if he is not challenging his right brain through DIY projects, you’ll find him creating lasting memories and embarking on unimaginable adventures with his friends!