by design

People do business with people – and your audience needs to know your brand, understand what you stand for and how you’re evolving. Go beyond a conventional marketing agency, work with Take Roots and choose a partnership that transcends the ordinary.

Our commitment extends beyond a mere marketing plan. We specialize in asking the right questions, truly listening to your responses, and then formulating a tailored approach. We understand that the definition of “strong results” varies for each client, so our approach is inherently custom. Think of us as capacity builders—not just filling gaps, but leaving your team fortified and equipped. We go beyond the immediate task, ensuring your team stands stronger than before, armed with the tools needed for sustained success. Throughout this journey, we act as both cheerleaders and guides, supporting your team every step of the way.

Envision working with a partner who becomes an extension of your team. An ally who understands your community. Our work goes beyond promotion to look at how your brand can truly create value for those it serves and thrive in changing times. Imagine developing a strategy with an energy, intention and focus that truly resonates with your team, your stakeholders and your community. We’re with you every step of the way.

We do this by offering:

Content Marketing Solutions:

  • Direct & Digital Marketing 
  • SEO Optimization
  • Copywriting
  • Social Media Strategy Management


Product Introduction & Amplification:

  • Market Research and Analysis
  • Launch Event Planning


Full-stack Brand & Marketing:

  • Graphic Design Services
  • Advertising Campaigns
  • Marketing Analytics and Reporting
  • Website Design and Development
  • Videography Services
  • Photography 
  • Animation 
  • Drone Footage 

Our clients have been seen in

630 CHED
Alberta Native News
Blue Line Magazine
Calgary Herald
Canadian Running
CBC News
CTV News
Edmonton Journal
Get Out There Magazine

Global Interview
City News
Trail Running Magazine
National Post
The New York Times
Okotoks Online
Sports Illustrated
Taproot Edmonton
Western Wheel
The Washington Post

Kristen Simonds

Meditation Teacher & Blogger

“Witty and engaging, Steph’s insights and knowledge will take your social media to the next level. From tips and tricks for IG stories, Facebook groups or email lists, Steph continually comes back to the important of creating connections. She is so refreshing! Fantastic experience.”

Related Workshops

What Does It Mean to be
a Brand Ambassador?

Whether you’re an entrepreneur or part of a growing organization, representing your brand shouldn’t just take place Monday-Friday, 9 to 5. The fact is, no matter where you are, you should always actively promote and share information about your company. Although this can seem daunting, if properly executed, it’s an excellent opportunity to propel your brand, and career, to the next level. After all, the better your company does, the better you do.

So, what is a brand ambassador and what does this responsibility entail? This workshop provides valuable tips, tools and tactics to help you become an effective and confident brand ambassador.


Community Fundraising: Cultivating
Relationships and Building Trust

Often times, community fundraising is the difference between a successful campaign and one that falters. But how does one ensure their fundraising campaign isn’t a bust? For one, it’s essential to have a clear and concise message in order to properly convey your goals and intentions. Understanding what communication vehicles are available to you to share your message is just as important as crafting the message. In this workshop, among other things, you’ll learn why cultivating relationships, providing frequent communications updates and building trust with potential donors is imperative to the success of your fundraising campaign.


How to Develop Effective Key
Messages for Your Audience

Knowing how to properly speak to your audience is as important as knowing your audience. What should you focus on? How do you clearly convey your message? How should you deliver your message? In this workshop, you’ll learn the answers to these important questions and walk away with a greater understanding for the opportunities that can arise when you take time to develop key messages.

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