by Brett Paulgaard | Jan 8, 2019 | Blog, Employee Engagement
It’s a fact: internal audiences are the ones organizations forget about most often, but they can also be the most effective. Getting third-party endorsement from a built-in audience that already knows and (hopefully) believes in your mission can have a much higher...
by Brett Paulgaard | Oct 1, 2018 | Blog, Content Creation
Do you ever feel pressure to produce content for your website, blogs or newsletters and don’t know how to start or what to write about? The blank screen is looming and suddenly heading out for another cup of coffee seems like the only option?? That’s the thing about...
by Brett Paulgaard | Apr 11, 2018 | Blog, Fund Development, Fundraising, Grant Writing, Not-for-profit
Anyone can sit across a table and spout numbers, facts, and figures, but what do those facts mean to you and why do they matter to the listener or reader? A grant proposal is a lot like an interview. While you have all of the information and talking points at your...
by Brett Paulgaard | Mar 1, 2018 | Blog, Branding
Brand authenticity: What it is and why it’s important No matter the type of business you’re in, ‘authenticity’ is an aspect of branding that’s important to consider in all that you do. Authenticity is a trendy marketing buzzword, but...
by Brett Paulgaard | Feb 13, 2018 | Blog, Fund Development, Fundraising, Goal Setting, Not-for-profit, Uncategorised
How to create a Fundraising Plan for a New Nonprofit We’re already halfway through the first quarter of 2018. Your nonprofit has big goals but you’re uncertain how to achieve them. With the mass of fundraising advice, sources, strategies and tools available, a...
by Stephanie Gillis-Paulgaard | Apr 4, 2017 | Blog, Fund Development, Fundraising, Not-for-profit
Happy spring, everyone! Depending on where you are in the country, warmer weather is either on its way or has been around for a couple weeks. Either way, things are looking up! It’s not just the warmer weather we’re pumped about – Take Roots has been working on some...
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