by Stephanie Gillis-Paulgaard | Feb 27, 2023 | Blog
Welcome to the first instalment in our three-part series on public relations (PR) for small business owners. As a small business owner, you’re likely wearing many hats and managing multiple aspects of your business. However, one area that should not be...
by Stephanie Gillis-Paulgaard | Jan 16, 2023 | Blog
Writing SEO-rich website copy is a crucial aspect of modern digital marketing. Search engine optimization, or SEO, is the process of making changes to your website to improve its visibility and ranking in search engine results pages (SERPs). When people search for...
by Stephanie Gillis-Paulgaard | Oct 17, 2022 | Blog
Heard the term evergreen content and wondering what it is? You’re in the right place. Before I explain why you need it and how you should go about creating it, let’s get some basics down. What is evergreen content? Evergreen content is search-optimized content that...
by Lindsay Erickson | Jun 12, 2020 | Blog, Change Management, Crisis Communications
The feeling of limbo created over the last few weeks can be overwhelming for organizations. As you prepare to reopen, you might hesitate to say anything to your clients. The stress is real, and it is tempting to retreat completely. Unfortunately, that’s the opposite...
by Stephanie Gillis-Paulgaard | May 6, 2020 | Blog
“No one who achieves success does so without the help of others. The wise and confident acknowledge this help with gratitude.” – Alfred North Whitehead Take Roots is 5! Wow! The amount of gratitude I have for my family, friends, team members and clients who have...
by Stephanie Gillis-Paulgaard | May 1, 2020 | Blog, Communications, Content Creation
“You can’t use up creativity. The more you use, the more you have.” Maya Angelou Even before the pandemic we were exploring other avenues to keep the creative juices flowing. TikTok had already been around for awhile and as somewhat of a joke, I downloaded it over...
