by Stephanie Gillis-Paulgaard | Feb 27, 2023 | Blog
Welcome to the first instalment in our three-part series on public relations (PR) for small business owners. As a small business owner, you’re likely wearing many hats and managing multiple aspects of your business. However, one area that should not be...
by Stephanie Gillis-Paulgaard | Jan 16, 2023 | Blog
Writing SEO-rich website copy is a crucial aspect of modern digital marketing. Search engine optimization, or SEO, is the process of making changes to your website to improve its visibility and ranking in search engine results pages (SERPs). When people search for...
by Stephanie Gillis-Paulgaard | Oct 17, 2022 | Blog
Heard the term evergreen content and wondering what it is? You’re in the right place. Before I explain why you need it and how you should go about creating it, let’s get some basics down. What is evergreen content? Evergreen content is search-optimized content that...
by Stephanie Gillis-Paulgaard | May 17, 2022 | Uncategorized
Having an email list is a must for every business. Let me explain why… With billions, yes billions of people using the internet around the globe, email marketing is still one of the most effective tools for building trust with prospective customers — and eventually...
by Stephanie Gillis-Paulgaard | Mar 2, 2022 | Uncategorized
Seeing an article title that includes the words ‘content strategy’ may put up a red flag. Maybe you think this is some kind of boring subject matter for an article. But before you close the page, stay with me for a little longer. I think you will find it useful...
