Articles
Building Relationships: The Foundation of Like, Know, Trust
In both the dynamic world of business and the intricacies of personal life, the strength of your relationships reigns supreme. Whether you're an entrepreneur, a marketer, or simply navigating the complexities of human connections, understanding the dynamics of the...
Navigating Media Relations: Your Trusted Guide
Introduction With nearly 25 years of experience working closely with C-Suite executives, I've witnessed the world of media relations from the frontlines. I've accompanied CEOs to live television interviews on Bay Street, stood in the Toronto Stock Exchange when...
Navigating the Marketing vs. Branding Conundrum: A Guide for Small and New Businesses
Introduction In today's fast-paced business landscape, the lines between marketing and branding can sometimes seem blurred. As someone with over 20 years of experience in public relations, marketing, and communications, I often find myself explaining the fundamental...
Learn How to Measure Your PR Efforts and Improve Your Results
Welcome to the final instalment of our three-part series on public relations (PR) for small business owners. In the previous articles, we covered the basics of PR, why it's essential for small businesses, and practical tips to implement it. In this blog, we'll discuss...
Practical Tips to Build and Manage Your Brand
Welcome back to our three-part series on public relations (PR) for small business owners. In the first instalment, we covered the basics of PR and why it’s important for small businesses. Today, we’ll dive deeper and explore some practical tips and strategies that...
The ABC’s for Small Business Owners – Part One
Welcome to the first instalment in our three-part series on public relations (PR) for small business owners. As a small business owner, you're likely wearing many hats and managing multiple aspects of your business. However, one area that should not be overlooked is...
Tips to Write SEO-Rich Website Copy
Writing SEO-rich website copy is a crucial aspect of modern digital marketing. Search engine optimization, or SEO, is the process of making changes to your website to improve its visibility and ranking in search engine results pages (SERPs). When people search for...
Evergreen Content: What it is, Why You Need it & How to Create it
Heard the term evergreen content and wondering what it is? You’re in the right place. Before I explain why you need it and how you should go about creating it, let’s get some basics down. What is evergreen content? Evergreen content is search-optimized content that...
Why You Need An Email List And How To Build It
Having an email list is a must for every business. Let me explain why… With billions, yes billions of people using the internet around the globe, email marketing is still one of the most effective tools for building trust with prospective customers — and eventually...
A Guide to Content Strategy
Seeing an article title that includes the words ‘content strategy’ may put up a red flag. Maybe you think this is some kind of boring subject matter for an article. But before you close the page, stay with me for a little longer. I think you will find it useful...