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5 Ways to Write a Call to Action [CTA] that Converts
You want more leads, right? Your conversion rate is low and your clicks are way down. Your website is dying a slow death by abandonment and no business to show for it. Your social media posts are welcomed with crickets. What’s the solution? You need to make your call...
10 Things You Can Do To Solve Creative Block
Creative block is never fun. It sneaks up on the best of us, preventing our minds from moving from one idea to the next. We all have those moments we feel like we can’t do it anymore. It comes when you have a story that you just have to tell, but then when you sit...
5 Tried and True Time-Saving Tips
Small business owners have so much to do: run a business, serve customers, manage employees...the list goes on. So what if I told you that with just 5 time-saving tips you could use right now, you'd be able to save hours of your week and spend more time doing the...
Testimonials – Think Digital Currency
Ever wondered what a client testimonial does for your business? Client testimonials are like digital currency. What is a testimonial? It’s what it sounds like. Somebody says something good about you or your business and it becomes one of your best forms of free...
The Instagram Dilemma – Stories or Reels
Have you ever wondered what the exact difference between Instagram stories and Instagram reels are? You’re not alone. There are a lot of features they share and yet some subtle differences. Instagram stories has been out for a while now and it’s every marketer’s...
How To Create A Killer One-Pager
When it came to creating a killer one-pager for a potential client – it was easy. My mind instantly went to the components that I looked for in a good pitch. And so I thought, 'why not share them?' So, here's my little insight into creating a great one-pager. When you...
The Perfect Pitch
Have you ever wanted to get your story out there? Of course, you have. We have successfully generated hundreds of thousands of dollars in free exposure for our clients, and now we're sharing our secrets with the world. We’ve pulled together a short guide on how to...
Combatting Zoom Fatigue
We are quickly coming up on one year of social distancing and work-from-home mandates. Chances are you have gotten into some sort of system, and who knows maybe you are even enjoying it! The commute is definitely nicer, and not having to go outside in this freezing...
How to create a powerful, long-lasting and rewarding community.
Marketing is no longer about interrupting the crowd, it’s much more about building a community. That said, community building is one of the most difficult marketing strategies to nail. Even the best-run companies are still tweaking their community strategy with...
Up Your Grant Writing Game
Guess what! It’s grant season! Everyone’s favourite time of year. All jokes aside, as tedious as the application process can be, it is also an extremely important one. Grants often make up a majority of funding for nonprofits and receiving, or not receiving, a grant...