by Stephanie Gillis-Paulgaard | Feb 4, 2019 | Branding
What comes to your mind when you hear the word “brand?” If you automatically think of an image like logo, you’re not wrong – but there’s so much more to a brand. Some of the most iconic brands stick with us in our minds not just because of design and visuals,...
by Stephanie Gillis-Paulgaard | Jul 17, 2018 | Branding
Creating stories that capture the hearts and minds of your audience can no doubt be challenging from time to time. Let me ask you this: how much more compelling would your brand storytelling be if data were the focus of your content strategy? Do you really know what...
by Stephanie Gillis-Paulgaard | Apr 26, 2018 | Branding, Content Creation, Guest Blog
Over the next few months we will be featuring a few amazing people to share their inspiration and expertise with the Take Roots community. ‘It was the best of times. It was the worst of times.’ Charles Dickens. So what exactly should you think about when planning an...
by Stephanie Gillis-Paulgaard | Mar 1, 2018 | Blog, Branding
Brand authenticity: What it is and why it’s important No matter the type of business you’re in, ‘authenticity’ is an aspect of branding that’s important to consider in all that you do. Authenticity is a trendy marketing buzzword, but...
