Articles
Stay Trendy in 2021 on Social Media
Goodbye, 2020. Can’t say we are sad to see you go. Hello, 2021! Please be good to us, we are fragile. Although no one could have predicted what 2020 had in store for us, it is safe to say that the “social” in social media took on a whole new meaning. With the global...
Get Unstuck
You’re grateful but …maybe, if you’re being honest, a tad frustrated. Let’s break it down. Your clients absolutely LOVE working with you. You're one of their biggest cheerleaders — you bring value & you’re exceeding their expectations. YAY! By the way, it’s...
Basic Business Knowhow for Budding Entrepreneurs
With so much entrepreneurial spirit flooding my social feeds, it reminded me of when I first thought about starting Take Roots. There was a LOT I didn’t know. I had always worked for ‘someone else’ who take care of the paperwork, the taxes, the financial statements,...
Reflections
A reflection on values, learning, and the past 10 weeks. One of my first bosses in design always said “do work you’re proud to put your name on.” In communications and PR, we also find ourselves speaking on behalf of those we choose to work with. Each day ties to...
It’s okay to say you don’t know
The feeling of limbo created over the last few weeks can be overwhelming for organizations. As you prepare to reopen, you might hesitate to say anything to your clients. The stress is real, and it is tempting to retreat completely. Unfortunately, that’s the opposite...
A Forced Pause
“Alone, we can do so little; together, we can do so much.” – Helen Keller Feeling reflective today. It was to be a celebratory day in St. John’s, Newfoundland. The official kickoff to a national awareness campaign with Dave Proctor, founder of Outrun Rare and rare...
High Fives All Around
“No one who achieves success does so without the help of others. The wise and confident acknowledge this help with gratitude.” – Alfred North Whitehead Take Roots is 5! Wow! The amount of gratitude I have for my family, friends, team members and clients who have...
Stay Creative& Build Community
“You can’t use up creativity. The more you use, the more you have.” Maya Angelou Even before the pandemic we were exploring other avenues to keep the creative juices flowing. TikTok had already been around for awhile and as somewhat of a joke, I downloaded it over...
A Gift of Time
Time is precious. We simply don’t get it back. The silver lining in our “new normal” means we can look at time differently. Respect it more. Make more of it. Rick Warren said it well…“My children, our love should not be just words and talk; it must be true love, which...
Alignment – Why is it Important?
It’s like we blinked and it was February. 2020 is off to a roaring start.New clients.New projects.Renewed determination to smash all of our goals. Staying true to Our Core Pillars. As we prepare to have even more fun this year, we remain committed to our core...