Articles
How Far Will We Go to Get Your Story Heard?
How far will we go to get your story heard? All the way to Parliament Hill was the answer for Outrun Rare. Dave Proctor – Canada’s 24 hr, 48hr and 72 hr ultra running record holder, established Outrun Rare to raise awareness and $1,00,000 for...
Data-Driven Brand Storytelling: 4 Steps to a Credible Story
Creating stories that capture the hearts and minds of your audience can no doubt be challenging from time to time. Let me ask you this: how much more compelling would your brand storytelling be if data were the focus of your content strategy?...
Why Employee Engagement is not just a trend.
An ongoing focus in the workplace is Employee Engagement. Why? Because when employees are engaged you will get quality work, long term employees and high productivity. This results in the ability to succession plan, provide more to stock holders or to the bottom line...
Audio Visual is Key to a Successful Event
Over the next few months we will be featuring a few amazing people to share their inspiration and expertise with the Take Roots community.
Quick Tips for Better Grant Writing
Anyone can sit across a table and spout numbers, facts, and figures, but what do those facts mean to you and why do they matter to the listener or reader? A grant proposal is a lot like an interview. While you have all of the information and talking points at your...
Brand authenticity: What it is and why it’s important
Brand authenticity: What it is and why it's important No matter the type of business you’re in, 'authenticity' is an aspect of branding that's important to consider in all that you do. Authenticity is a trendy marketing buzzword, but there's good reason behind its...
How to create a fundraising plan for a new nonprofit
How to create a Fundraising Plan for a New Nonprofit We’re already halfway through the first quarter of 2018. Your nonprofit has big goals but you’re uncertain how to achieve them. With the mass of fundraising advice, sources, strategies and tools available, a...
Video: Communicating Change
There can be many reasons for an organizational change and, whatever the reason, it takes a tremendous amount of communication to ensure a smooth transition. Communicate early and communicate often!
Communicating Effectively in Times of Change
Just like in our everyday lives, change is inevitable in the professional world. There can be many reasons for an organizational change and, whatever the reason, it takes a tremendous amount of communication to ensure a smooth transition. Whether it’s re-branding, new...
Re-Evaluate Your Goals, Renew Your Outlook
It’s hard to believe but, pretty soon, sprinklers, swimming pools, and sleeping-in will be replaced with backpacks, binders, and early mornings. Is it just us, or does that “back-to-school” feeling just never go away no matter how old you are? Without fail, when the...