Articles
Community Over Competition
I get asked who my competition is a lot. My answer, “I don’t know.” I don’t feel like I have competition. No arrogance. Just the firm belief of abundance. There is enough for everyone. We don’t need to compete. We need to collaborate. We need to focus on creating...
4 Ways to Recruit Volunteers for Your NonProfit
Volunteers are the lifeblood of a non-profit organization. They are passionate advocates for organizations, sharing their involvement with friends, neighbours and colleagues. A non-profit will not find more effective public relations than a motivated volunteer, the...
Effective Leadership is About Communicating Effectively
To become a great leader one should be a great communicator. Great leaders are considered first-class communicators - they have a clear set of values and they always believe in promoting and instilling those values in others. A great communicator does not mean a great...
Building a communications strategy part 2 : Let’s get digital
In our last post, we talked about the basics of creating a communications strategy to help your organization achieve its business goals. Today, we’ll go over how to implement your strategy in the digital realm! These days, every organization needs at least a basic...
Building a communications strategy, part 1: The basics
This is part one of a two-part blog series on communications planning. Stay tuned for part two: going digital! In order to be successful and stay focused, every organization needs to define its business goals and have an overarching strategy that outlines how to...
1 Simple Way to Make Events Go Smoothly
1 Simple tool to make events go smoothly Everyone who’s been in charge of planning an event - no matter the size - knows that even small events can get hectic when you’re down to the wire. Keeping information up-to-date and in one place can become a job in itself, and...
Your Brand is More Than Your Logo
What comes to your mind when you hear the word “brand?” If you automatically think of an image like logo, you’re not wrong - but there’s so much more to a brand. Some of the most iconic brands stick with us in our minds not just because of design and visuals, but the...
Five Ways to Turn Employees into Brand Ambassadors
It’s a fact: internal audiences are the ones organizations forget about most often, but they can also be the most effective. Getting third-party endorsement from a built-in audience that already knows and (hopefully) believes in your mission can have a much higher...
A Life Skill Worth Developing Early
Communication is the backbone of our society. It allows us to form connections, influence decisions, and motivate change. Without communication skills, the ability to progress in the working world and in life, itself, would be nearly impossible. Public...
Writers Block
Do you ever feel pressure to produce content for your website, blogs or newsletters and don’t know how to start or what to write about? The blank screen is looming and suddenly heading out for another cup of coffee seems like the only option?? That’s the...