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What comes to your mind when you hear the word “brand?” If you automatically think of an image like logo, you’re not wrong - but there’s so much more to a brand. Some of the most iconic brands stick with us in our minds not just because of design and visuals, but the...read more
Bell Let’s Talk: An Inspiring Lesson About Mental Health
Whether or not you realize it, someone you know or work with is likely suffering from a mental illness. Let’s Talk states that one in five Canadians will suffer from mental illness at some point in their lifetime. While the conversation is increasing and, in-turn, the stigma decreasing, there are still so many people out there who are suffering in silence. …[continue reading]
What clients are saying about Take Roots
Accounting Manager, Community Options
David Irvine & Associates
She makes even the uninitiated feel confident with using these valuable tools to expand their business reach. Our workshop participants got much more than they expected.”
Executive Director, MH Vicars School of Massage Therapy
President, Eveline Charles Salons.Spas.Academy and EC Labs
Stephanie has always kept our best interests in mind while providing quality counsel. I highly recommend her.”
David Chang, PH.D.
Chief Operating Officer, Metabolomic Technologies Inc.
At the end, we all understood the importance of being able to talk about your organization in a simple and clear way and how that can support fundraising.”
Terry Jorden Communications
“Stephanie’s way of approaching this conversation with average Canadians and creating a national campaign that speaks directly to the majority has been a complete success. Because of this, the political attention has been significant and I feel strongly that while rare disease advocates have been lobbying for many years we now have our federal government taking notice. Our focus is to enact policy that ensures rare families will get the support they so deserve.
Her guidance and forward thinking approach when it comes to branding, fund development, digital marketing & communications, not to mention public and media relations is the single reason Outrun Rare has had the success we have had. Simply put, without Stephanie, Outrun Rare would be just another guy running across Canada for a cause. ”
Founder & Athlete, Outrun Rare
Executive Director , Community Options
Realtor, Maxwell Devonshire
Launa Aspeslet, Ph.D.
Chief Executive Officer, TRIO – Translational Research in Oncology
I was extremely pleased with her ability to communicate, often last minute, securing and preparing media releases while always remaining at the highest level of professionalism. Stephanie and Take Roots have been an absolute pleasure to deal with, and I confidently recommend them.”
Territory Sales Manager, Staples Canada
J. Vander Stoep
Board Chair, Rare Disease Foundation
Reporter, CTV News
Interested in working with Take Roots Consulting?
Meet Our Team
When you first meet Stephanie, it’s no surprise that she was drawn to a career in communications; she’s a charismatic conversationalist, energetic spirit and has a palpable passion for whatever she chooses to dive into. While she has called Edmonton home for more than 20 years now, she is a proud native of Cape Breton, and credits her east coast roots with shaping her into who she is today.
Throughout the past almost 20 years, her tenacity has allowed her career to blossom from communications newbie to experienced entrepreneur. Whether it’s strategic communications counsel, corporate reputation management, public affairs or media relations strategy, Stephanie has seen it all. She’s worked within the Hospitality, Life Sciences and Consumer Packaged Goods (CPG) sectors for both public and private companies.
Her diverse background, mixed with her creativity and passion, provide clients with the insight needed to effectively tackle project objectives.
Stephanie’s zeal is not exclusive to communications – health & fitness, culinary adventures, and travel are all near-and-dear to her heart. She relishes any opportunity to volunteer in her community and actively seeks out opportunities to bring awareness to local initiatives.
Kim has been a part of the graphic industry since 1997 and worked with some of Edmonton’s busiest sign companies. In 2006 she furthered her education with a NAIT web design certificate and was a founding partner of Twisted Edge Design. Upon moving to Dawson Creek, BC in 2014 she started Kerick Design and has continued to assist both Edmonton and Peace Country businesses in realizing their visual and online aspirations.
She grew up in the Peace Country before moving to Edmonton and is inspired by both natural and urban settings. Never happier than when experimenting with new graphic ideas and techniques, Kim aspires to be a lifelong learner and do her best to help others to find and attain their vision.
Kim believes in serving others and enjoying life. She sits on a variety of volunteer boards, is a fanatical reader of fiction and plays volleyball regularly. Her favourite leisure activity is spending time with friends and family and her home is always open for any type of gathering.
Ashley’s career in communications and PR began in late 2012 and, since then, she has worked with some of Canada’s largest companies. With a focus on writing, social media, and online expertise, she provides clients with a unique and creative perspective.
She has a knack for elevating various types of communications writing with her natural storytelling ability and authentic tone. Whether it’s creating original social media content, writing news releases, or managing websites (CMS), Ashley’s previous experience with leading national companies has proven to be invaluable.
Born in North Bay, ON, Ashley spent much of her adolescence in the Toronto area, where she still resides. She writes, records and performs music, and remains active in various sports during her spare time.
Caroline has a passion for sharing stories and creating opportunities for others. She is a hardworking and natural communicator who will go above and beyond to get the job done right.
Caroline has a very diverse background in event planning, training, social media, guiding and interpreting. She has worked within hospitality, tourism, oil and gas, and sport sectors. Most recently, she voluntarily managed the social media and Calgary event for the national Outrun Rare campaign.
Sensing an opportunity to support the community, she founded the Calgary Trail Runners in 2009, building it up through social media and a group of wonderful volunteers from an idea to a very active organization.
As for fun facts: a natural talent and interest in sports enabled Caroline to represent England in both Rowing and Golf where she grew up. These days, you have a good chance of finding her at a trail or road running race, running after the kids in the mountains, or playing the harp at weddings and events!
Communication rooted in clarity and purpose doesn’t come easy.
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Why Take Roots?
You have a challenge, we provide a solution.
Why Take Roots?
You have a challenge, we provide a solution.
Want to talk to Take Roots about customizing a workshop for you? Contact us now for a complimentary 30 minute consultation!
NEW! – Public Speaking 101
Have you let nervousness stop you from accepting opportunities to present at meetings or public events? Have you ever watched a great speaker and wished you could present on stage? Are you a speaker looking for tips on how to increase the impact of your message and connection with your audience? If you answered yes to any of these questions, then this workshop is for you!
This interactive workshop participants will learn tips and tricks to become a more dynamic speakers by managing their jitters, connecting with their audience and creating memorable presentations.
Communications 101: Traditional Communications Strategies & Best Practices
In this workshop, you’ll learn the tried and tested strategies that are the foundation of any successful communications plan. Whether communicating with customers or your own employees, there are several best practices you can apply to help you become a more effective communicator. From developing key messages to understanding the importance of tone, you’ll gain a greater perspective for the philosophy behind communications upon completing this workshop.
Crisis Response Manuals 101: Are You Ready for a Crisis?
At the drop of a hat, and without warning, your company could be swept into a less-than-favourable situation that requires swift action to minimize damage to its reputation. These emergencies can affect small businesses, not-for-profits and large corporations—there are no exceptions. Although these problems can happen suddenly, there are still steps we can take to ensure we are as prepared as possible. For example, a crisis response manual serves as an important blueprint to navigating the aftermath of any sticky situation. During this workshop, participants will gain a greater understanding of how to best prepare for, and navigate, crises that may suddenly arise.
What Does It Mean to be a Brand Ambassador?
Whether you’re an entrepreneur or part of a growing organization, representing your brand shouldn’t just take place Monday-Friday, 9 to 5. The fact is, no matter where you are, you should always actively promote and share information about your company. Although this can seem daunting, if properly executed, it’s an excellent opportunity to propel your brand, and career, to the next level. After all, the better your company does, the better you do.
So, what is a brand ambassador and what does this responsibility entail? This workshop provides valuable tips, tools and tactics to help you become an effective and confident brand ambassador.
NEW! – Event Planning 101
Plan, organize and host events like a pro – even if it’s your first time. Ever notice how the best events look effortless? Everything just seems to unfold perfectly – and at just the right moment. A well-planned, well-run meeting, retreat, fundraiser or convention is a thing of beauty.
After attending this workshop you will be able to:
- Understand the fundamentals of event planning
- Negotiate the best deals from vendors
- Build an event guide to keep you (and your team) on track
- Plan a workable budget – and stay within it
- Assess and manage printing needs – agendas, programs, signage
- Know your critical tasks (6 months out, 30 days out, the week of the event & the night before)
- Handle setup & tear down schedules smoothly and efficiently
- Conduct a day-after evaluation to assess your event and improve planning and management for the next one
How to Develop Effective Key Messages for Your Audience
Knowing how to properly speak to your audience is as important as knowing your audience. What should you focus on? How do you clearly convey your message? How should you deliver your message? In this workshop, you’ll learn the answers to these important questions and walk away with a greater understanding for the opportunities that can arise when you take time to develop key messages.
Community Fundraising: Cultivating Relationships and Building Trust
Often times, community fundraising is the difference between a successful campaign and one that falters. But how does one ensure their fundraising campaign isn’t a bust? For one, it’s essential to have a clear and concise message in order to properly convey your goals and intentions. Understanding what communication vehicles are available to you to share your message is just as important as crafting the message. In this workshop, among other things, you’ll learn why cultivating relationships, providing frequent communications updates and building trust with potential donors is imperative to the success of your fundraising campaign.
Developing a Communications Plan For Your Company
Take a look at any successful company and, chances are, their accomplishments aren’t an accident. In this workshop, you’ll learn how to develop and execute an effective communications plan for your company. From determining your end goal to understanding who your audience is, a successful communications plan should be carefully considered and well thought-out. You’ll take part in activities throughout the workshop in order to gain hands on experience with the development process.