Marketing is no longer about interrupting the crowd, it’s much more about building a community.

That said, community building is one of the most difficult marketing strategies to nail. Even the best-run companies are still tweaking their community strategy with limited resources, new platforms, changing consumer preferences and other challenges. And then there are others that are convinced the community is built, the engagement is going well. Now what?

Let’s bring it back to the basics.

What should a marketing strategy accomplish? The answer to this question will vary depending on who you ask. But one thing we can all agree on is that the success of your marketing strategy starts with connecting with people and building community. Building community ties into being more authentic, showing true expertise, and conveying trust.

But your marketing shouldn’t stop there — you must keep the community engaged and keep them talking, because word of mouth is still the most powerful form of marketing. Remember, great strategies combine people, processes and technologies to create the core of your overall marketing program. Here are a few tips that will help you get started on building a strategic approach.

  1. Define your audience
  2. Understand their needs
  3. Create content that inspires them to take action
  4. Develop a lead nurturing plan that completes the buying cycle

So how do you achieve all this? Well, I’m in the business of building brands through good storytelling and great design. My team and I build strategies that create opportunities to become a thought leader in your industry. With our expertise in public relations and marketing and your passion for your business, we’d be a force to be reckoned with.

Interested in booking a discovery call? Our calendar is open

1-on-1 Consult – Stephanie Gillis-Paulgaard