Take Roots

How To Create A Killer One-Pager

by Stephanie Gillis-Paulgaard | May 10, 2021 | Uncategorised

When it came to creating a killer one-pager for a potential client – it was easy. My mind instantly went to the components that I looked for in a good pitch. And so I thought, ‘why not share them?’ So, here’s my little insight into creating a great...

The Perfect Pitch

by Stephanie Gillis-Paulgaard | Mar 25, 2021 | Uncategorised

Have you ever wanted to get your story out there? Of course, you have. We have successfully generated hundreds of thousands of dollars in free exposure for our clients, and now we’re sharing our secrets with the world. We’ve pulled together a short guide on how...

Combatting Zoom Fatigue

by Stephanie Gillis-Paulgaard | Feb 24, 2021 | Uncategorised

We are quickly coming up on one year of social distancing and work-from-home mandates. Chances are you have gotten into some sort of system, and who knows maybe you are even enjoying it! The commute is definitely nicer, and not having to go outside in this freezing...

How to create a powerful, long-lasting and rewarding community.

by Stephanie Gillis-Paulgaard | Feb 17, 2021 | Uncategorised

Marketing is no longer about interrupting the crowd, it’s much more about building a community. That said, community building is one of the most difficult marketing strategies to nail. Even the best-run companies are still tweaking their community strategy with...

Up Your Grant Writing Game

by Stephanie Gillis-Paulgaard | Feb 8, 2021 | Uncategorised

Guess what! It’s grant season! Everyone’s favourite time of year. All jokes aside, as tedious as the application process can be, it is also an extremely important one. Grants often make up a majority of funding for nonprofits and receiving, or not receiving, a grant...

Stay Trendy in 2021 on Social Media

by Stephanie Gillis-Paulgaard | Jan 14, 2021 | Uncategorised

Goodbye, 2020. Can’t say we are sad to see you go. Hello, 2021! Please be good to us, we are fragile. Although no one could have predicted what 2020 had in store for us, it is safe to say that the “social” in social media took on a whole new meaning. With the global...

Get Unstuck

by Stephanie Gillis-Paulgaard | Oct 2, 2020 | Uncategorised

You’re grateful but …maybe, if you’re being honest, a tad frustrated. Let’s break it down. Your clients absolutely LOVE working with you. You’re one of their biggest cheerleaders — you bring value & you’re exceeding their expectations. YAY! By the way, it’s...

Basic Business Knowhow for Budding Entrepreneurs

by Stephanie Gillis-Paulgaard | Sep 8, 2020 | Uncategorised

With so much entrepreneurial spirit flooding my social feeds, it reminded me of when I first thought about starting Take Roots. There was a LOT I didn’t know. I had always worked for ‘someone else’ who take care of the paperwork, the taxes, the financial statements,...

Reflections

by Lindsay Erickson | Jul 27, 2020 | Uncategorised

A reflection on values, learning, and the past 10 weeks. One of my first bosses in design always said “do work you’re proud to put your name on.” In communications and PR, we also find ourselves speaking on behalf of those we choose to work with. Each day ties to...

It’s okay to say you don’t know

by Lindsay Erickson | Jun 12, 2020 | Blog, Change Management, Crisis Communications

The feeling of limbo created over the last few weeks can be overwhelming for organizations. As you prepare to reopen, you might hesitate to say anything to your clients. The stress is real, and it is tempting to retreat completely. Unfortunately, that’s the opposite...