Tips to Write SEO-Rich Website Copy
Writing SEO-rich website copy is a crucial aspect of modern digital marketing. Search engine optimization, or SEO, is the process of making changes to your website to improve its visibility and ranking in search engine results pages (SERPs). When people search for...
Evergreen Content: What it is, Why You Need it, & How to Create it
Heard the term evergreen content and wondering what it is? You’re in the right place. Before I explain why you need it and how you should go about creating it, let’s get some basics down. What is evergreen content? Evergreen content is search-optimized content that...
Why You Need An Email List And How To Build It
Having an email list is a must for every business. Let me explain why… With billions, yes billions of people using the internet around the globe, email marketing is still one of the most effective tools for building trust with prospective customers — and eventually...
A Guide to Content Strategy
Seeing an article title that includes the words ‘content strategy’ may put up a red flag. Maybe you think this is some kind of boring subject matter for an article. But before you close the page, stay with me for a little longer. I think you will find it useful...![5 Ways to Write a Call to Action [CTA] that Converts](https://takeroots.ca/wp-content/uploads/2022/01/CTA-Conversion-Blog-Post-Cover-940x675.png)
5 Ways to Write a Call to Action [CTA] that Converts
You want more leads, right? Your conversion rate is low and your clicks are way down. Your website is dying a slow death by abandonment and no business to show for it. Your social media posts are welcomed with crickets. What’s the solution? You need to make your call...
10 Things You Can Do To Solve Creative Block
Creative block is never fun. It sneaks up on the best of us, preventing our minds from moving from one idea to the next. We all have those moments we feel like we can’t do it anymore. It comes when you have a story that you just have to tell, but then when you sit...
5 Tried and True Time-Saving Tips
Small business owners have so much to do: run a business, serve customers, manage employees…the list goes on. So what if I told you that with just 5 time-saving tips you could use right now, you’d be able to save hours of your week and spend more time...
Testimonials – Think Digital Currency
Ever wondered what a client testimonial does for your business? Client testimonials are like digital currency. What is a testimonial? It’s what it sounds like. Somebody says something good about you or your business and it becomes one of your best forms of free...
The Instagram Dilemma – Stories or Reels
Have you ever wondered what the exact difference between Instagram stories and Instagram reels are? You’re not alone. There are a lot of features they share and yet some subtle differences. Instagram stories has been out for a while now and it’s every marketer’s...Recent Tweets:
DYK: We offer a range of workshops designed to help biz build capacity in:
1️⃣ Lead Generation & Email Marketing
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4️⃣ Social Media Marketing
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